Kenny Codes can create animated lower third overlays, credits, and titles for your brand’s motion media. Lower thirds, credits, and titles are important aspects of motion design and it is essential that they are expertly designed. They are not just informative texts and images; rather, animated lower thirds, credits, and titles also convey your brand’s identity and style.
In the television industry, a lower third is a graphic placed in the lower third of a video, i.e. a news ticker or an ad for what’s playing next. They are typically found in television news productions, but they can appear in documentaries, website videos, and any other type of video. A lower third can contain graphical elements (i.e. boxes or shading), animated backgrounds, and animated text. In addition to providing information about the currently-showing video, animated lower thirds have become increasingly saturated with specialized graphic elements such as news tickers, sports scores, the time and date, and other elements to keep the viewers’ interest (or inform them of something else).