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Project Brief

Kenny Codes specializes in everything related to digital marketing. Digital marketing is essential to your business in today’s marketplace. A website is an integral marketing tool to establishing and growing your brand identity. An effective digital marketing strategy gives your business the opportunity to grow your business and stand out amongst even your fiercest competition. From search engine optimization to social media campaigns, our marketing team at Kenny Codes has experience with all forms of digital marketing. Our digital marketing strategies bring you real results through increased web traffic and targeting qualified customers.

There is an art and science to digital marketing. Fortunately, our team of experts at Kenny Codes is well-versed and experienced in all aspects related to digital marketing. We believe in handling every aspect of your marketing strategy, so that you don’t have to. We are here with you every step of the way — from the initial consultation to performing analytics long after your site goes live. At Kenny Codes, your Nigeria digital marketing specialists, we promise you a painless, hassle-free process with rewarding results. Get in touch with us today to receive a consultation and free quote.

search-engine-optimization

At Kenny Codes, we take care of all of your web design and marketing needs, and this absolutely includes search engine optimization. Search engine optimization is the process of affecting the visibility of a website through a search engine’s unpaid results, also known as organic results. Generally speaking, the higher organic search ranking a website receives, the more visitors it will receive from the search engine’s users. As an internet marketing strategy, search engine optimization considers how search engines work, what the users will be searching for, the actual keywords typed into the search engine, and which search engines are utilized most by the target audience.

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pay-per-click

Pay per click advertising, or PPC, is a type of Internet marketing in which advertisers pay a certain fee each time someone clicks on their ad. Rather than attempting to earn clicks organically, PPC is essentially a way to buy visits to your website. Pay per click advertising is an Internet marketing tactic to drive traffic to your website through paid advertisements. Content sites typically charge a fixed price per click, while search engines use a bidding system where advertisers bid on keywords relevant to their target audience. Websites that display PPC ads will display an advertisement, also known as “banner ad,” when a keyword query matches an advertiser’s keyword list. These banner ads, also called sponsored links/ads, will appear adjacent to or above the organic search results on a search engine. Content websites may display the PPC ad anywhere they choose on their website.

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flat-typing

Along with search engine optimization, Kenny Codes specializes in content writing. A web content writer is someone who specializes in providing relevant content for websites. Each and every website has a target audience and requires a unique type and level of content. Our content writers at Kenny Codes are well-versed in search engine optimization and many different types of content writing, ensuring that the content for your website or app is relevant and targeted to your specific audience. Content written specifically for a website should be easy to digest and concentrate exclusively on one particular topic. Whether your website is informational, or centered on marketing specific products or services, our content writing services at Kenny Codes can help your website or business become more successful. Content writing is also important when establishing a brand identity. No matter what type of website you have, your content should be easy to understand, align with your brand’s identity, and connect with your target audience.

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seo_main

Local search marketing is the use of specialized search engines that provide users with the opportunity to search geographically constrained terms, such as “Nigeria graphic design.” Typical local search queries ask for a “what” (i.e. a keyword, business category, product) and a “where” (i.e. street address, postal code, city). Local search sites are typically supported from advertising by businesses who wish to promote their goods or services. Google Local, Yelp, and Yellow Pages are essential for establishing your business as a location where customers can find and interact with you. Local search advertising is highly effective as it allows the business to target the search terms and location provided by the user.

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analytics

From initial web design, to after the site goes live, Kenny Codes is here with you every step of the way. Web analytics, the measurement, collection, and analysis of web data for the purpose of understanding and optimizing web pages, is an important aspect of web design. Simply put, web analytics is designed to assess and improve the effectiveness of a website. Even after your website goes live, our work at Kenny Codes does not end. We believe in following through with web analytics to ensure that your website is doing the best that it can.

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email-marketing

Email marketing is, as it sounds, directly marketing a message to current and potential customers via email. Email marketing is not only for requesting business, sending ads, or soliciting sales and donations, but is also utilized to build loyalty, trust, and brand awareness. In its broadest sense, email marketing refers to sending emails with the purpose of improving the relationship between a business and its current or previous customers. Email marketing encourages customer loyalty, repeat business, acquiring new customers, or convincing a current customer to purchase a product or service immediately. Kenny Codes can help you with all of your email marketing needs, meaning less stress and work for you, our client.

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social-media

Social media marketing, the process of gaining website traffic through social media sites, is an effective marketing strategy for establishing and growing your website’s success. In a world where social media sites like Facebook, Twitter, Google+, and Instagram play such an important role in the online world, social media campaigns are an essential tool for driving traffic to your website. How does social media marketing work in favor of your business? Social media campaigns rely on electronic word of mouth to spread awareness about any event, product, service, brand, or business via social media sites.

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target

Retargeting, also known as remarketing, is an online advertising tool that allows your business to keep your brand in the forefront of bounced traffic after they leave your website. For the majority of websites, a mere 2% of traffic converts on the first visit. Retargeting is a tool designed to help your business reach the 98% of users who do not convert on that first visit. Most marketers who use retargeting see a higher return-on-investment (ROI) than from other digital channels. Retargeting is an incredibly powerful branding and conversion tool that works best when it’s part of a larger marketing strategy. Kenny Codes can help you with all of your digital marketing needs including retargeting.

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Skills Needed

Our digital marketing team is dedicated to handling every aspect of the digital marketing process so that you don’t have to. We know that you are busy managing other aspects of your business, so we believe in making this process as painless and easy for you as possible. We have all skills needed to execute your digital marketing campaign.

Content Writing 98%
SEO/SEM 96%
Web Analytics 96%
Social Media 98%

KENNY CODES