Email marketing is, as it sounds, directly marketing a message to current and potential customers via email. Email marketing is not only for requesting business, sending ads, or soliciting sales and donations, but is also utilized to build loyalty, trust, and brand awareness. In its broadest sense, email marketing refers to sending emails with the purpose of improving the relationship between a business and its current or previous customers. Email marketing encourages customer loyalty, repeat business, acquiring new customers, or convincing a current customer to purchase a product or service immediately. Kenny Codes can help you with all of your email marketing needs, meaning less stress and work for you, our client.